Understanding Your Monthly Video Content Package: What You Get and Why It Matters

Posted by Chadwick Miller on

In today's digital world, video content is a powerful tool that can boost your brand visibility, engage your audience, and drive business growth. But what exactly does a monthly video content package include, and why does it matter for your business? Let's delve in.

What's Included in a Monthly Video Content Package

A typical monthly video content package from a professional marketing agency can include a variety of content pieces tailored to your specific business goals. Here are some key components you can expect:

  • Instagram Reels: These short, engaging videos are a fantastic way to reach a broader audience and showcase your brand personality. They are designed to be fun, catchy, and shareable, boosting your organic reach on the platform.

  • Top-of-Funnel Storytelling Pieces: Top-of-funnel content is designed to attract and educate potential customers about your brand. This can include brand story videos, product or service explainer videos, or thought leadership pieces that position your company as an industry expert.

  • Ad Creatives: These are professionally designed video ads that can be used across various digital platforms, including social media and Google Ads. They are optimized for conversions, helping to drive traffic and sales for your business.

  • Custom Videos: Depending on your package, you may also have the option for custom videos each month. These could be testimonials, behind-the-scenes looks, how-to videos, or any other type of content that aligns with your marketing strategy.

Why Each Component Matters

Each component of your monthly video content package plays a crucial role in your overall marketing strategy:

  • Instagram Reels: Instagram Reels are a powerful tool for boosting your organic reach on Instagram. According to Instagram, reels are designed to entertain and inspire, making them ideal for showcasing the lighter side of your business and connecting with your audience on a more personal level.

  • Top-of-Funnel Storytelling Pieces: These videos are crucial for raising brand awareness and attracting potential customers. By telling your brand's story or explaining your products or services, you can educate your audience and build trust, which is essential for converting prospects into customers.

  • Ad Creatives: Video ads can significantly increase your conversion rates. According to WordStream, video marketers get 66% more qualified leads per year. Ad creatives are designed to capture attention, convey your value proposition quickly, and compel viewers to take action, making them a vital part of your marketing strategy.

  • Custom Videos: Custom videos allow you to address specific business goals or marketing initiatives. They offer the flexibility to create content that resonates with your target audience and aligns with your brand voice and messaging.


Understanding your monthly video content package is essential for leveraging it effectively. Each component, from Instagram Reels to ad creatives, offers unique benefits that contribute to business growth. By investing in a monthly video content package, you can ensure a steady stream of high-quality, engaging video content that boosts your online presence and drives results.

Are you ready to take your video marketing to the next level? Contact our team today to learn more about our monthly video content packages and how they can benefit your business.

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