CUSTOMIZED ADVERTISING & Monthly PPC
PPC Services and Strategies for Revenue Growth YOU DEZERV
Discover the edge in digital marketing with our savvy PPC gurus, fearlessly navigating the dynamic landscape of evolving platforms - setting trends, unlocking insights, and conquering growth!
LETS GET STARTED
Elevate your brand with PPC magic!
Keywords Optimized for Conversion
Witness a remarkable surge in high-quality leads as we craft campaigns across Google, Bing, AdRoll, and display networks. Make every click count and captivate your target audience with precision-targeted keywords!
What's Included In Our Blog Writing Services
1-on-1 Focus
Your campaign manager will work with you 1-on-1 to understand your goals and design a customized SEO campaign to meet them.bYou can tap into a large community of experts at Dezerv with years of experience across different subject matters.
Audit & Research Report
We will identify terms you’re already ranking for near the top of google and optimize your site to rank higher. This gets us quicker traffic jumps than starting from scratch with our data.
Content Creation & Optimization
We use keyword research and SEO best practices to craft blogs that drive traffic. We’ll make sure you have the right content on your website. Any new content will be optimized to rank highly in search engines!
CAMPAIGN DASHBOARD Know Exactly What's Happening With Transparent Reporting
100% transparent reporting to see the progress of your campaigns.
We’ll include Deliverable Reporting. See all your vital stats in your Campaign Dashboard, so you always know exactly what’s happening on your campaigns!
On top of that, we’ll deliver weekly reports and monthly strategy calls to review performance and collaborate on strategies to scale your campaigns.
MARKET ANALYSIS & CAMPAIGN DESIGN
Advanced Strategy That Delivers Results!
We use advanced market analysis and campaign design to ensure that you not only can compete but can also beat your competitors before your prospects even click your ad.
We analyze data from existing competitors, including keywords, ads, and offers to make sure you’re ready to rock from day one.
MULTIPLE CAMPAIGN TYPES The Right Campaign Strategy For Your Goals
Every client gets a customized strategy for their brand & goals. We can use multiple campaign types depending on what’s the best fit for you!
You want a predictable pipeline of customers who are ready to buy. We use our multi-step, strategic process to deliver maximum ROI.
aN optimization Strategy YOU DEZERV
1. Campaign Design & Pre-Optimization
We expertly design your campaigns and use our pre-optimization process to launch ahead of the curve. This smart strategy saves you money right out of the gate.
2. Search Term Optimization
In our second phase of optimization, we continue to refine campaigns and ensure that we’re only advertising on qualified traffic.
3. Traffic Sculpting
As we get more data, we break out adgroups and lazer target prospects. This not only increases CTR (click-through rate) but lowers CPC (cost per click).
4. Performance Optimization
After we get enough clicks and time, we can tell what keywords prove out and what to cut. We optimize campaign performance.
5. Scale
As we find more winning combinations, the testing never stops. We keep rotating ad copy until the new contender beats the winner, which means your ads are getting better all the time. This allows you to scale your campaigns at the highest ROI.
Monthly PPC Services
Starting at $245
à La Carte PPC Services
We’ve managed campaigns for businesses in over 150+ different niches.
How does PPC Work? View Below
We start things off with an onboarding call to understand your business & goals. We'll show you projections on how to hit your goals.
We’ll perform competitive research & design your campaigns. This includes keyword research, ad copy, landing page creation, tracking, and more.
Let the leads flow! Once you approve our campaign design, we'll push it live and start our optimization process.
We'll optimize the campaigns for performance to reduce costs and maximize ROI. You'll get weekly reports from your dedicated campaign manager.
GOOGLE PARTNER
You're In Expert Hands
We are proud to hold the prestigious title of being a Google Partner. Achieving Partner status means we have demonstrated Google Ads skill and expertise. In addition, we have met Google ad spend requirements, delivered company agency & client revenue growth, and grown our client base.
Get expert advice on the right strategy for your business!
In our 30 minute strategy session we’ll dive into:
Exactly how PPC can work for your business, and reducing your costs, and maximize ROI. As well as how to reach your lead generation and sales goals.
How does pricing and payments work?
Our tiers are designed based on total Ad Spend. You pay the actual ad spend directly to Google, and we simply charge the management fee. Please note, we are unable to offer refunds for any ad spend paid to Google. Once ad spend payments are made to Google, they are final.
Do you keep my credit card on file for ad spend?
No, this is kept on file inside your Google Ads account and you’re charged directly from Google.
How can I calculate what my monthly Ad Spend should be?
In the case of a simple lead gen campaign, you can get a rough average by using the formula below:
(Number of Leads Goal * Average CPC) / Landing Page Conversion Rate = Monthly Target Ad Spend
Example:
(20 Leads * $5 CPC) / .10 landing page conversion rate = $1000 per month
The total ad spend required to hit the lead goal of 20 is $1000.
You can also use our PPC calculator here.
BOOK A CALL
Alternatively, just book a call with us here and we can help!
Will I receive reports?
Yes, our goal is to 100% transparent with you at all times. First, you’ll get a custom dashboard that you can access 24/7 to check the performance of your campaigns. Secondly, you’ll receive weekly updates from your campaign manager.
Do you take care of the keyword research or do I need to do that?
We handle everything from the keyword, competitor, and offer research. In the initial onboarding form, we do ask what keywords and terms you want to advertise for. That will help point us in the right direction for initial research.
Where will I be able to see my ads?
We currently advertise solely on Google. With HOTH PPC you will have opportunities to advertise on Google Search Network, Display Network, and Youtube.
Ask your Campaign Manager about expanding your campaign today!
Will I have access to the account?
Yes, you will have access. You will be able to pop in at any time and view what is going on.
Will I own the PPC Google Ad account?
Yes, you will own the ad account.
Can I run traffic to my website or landing page?
One of the most common mistakes we see with campaigns is advertisers running traffic straight to their websites. This results in low conversions, as most websites/homepages are not optimized for lead generation.
Instead, we’ll create high-converting landing pages for your campaigns to maximize your ROI and reduce costs, all included in your monthly PPC Services.
Why can I not use my landing page or website for lead generation?
The HOTH PPC process was built the most important thing: Conversions.
For our lead generation campaigns, we only allow the usage of our landing pages since they are built to convert users into leads.
When using our landing pages built for the campaigns, we can make quick changes to the content, split test headlines, add elements if needed, and build out custom tracking with ease.
In our testing, sending traffic to most websites often convert at 3% or less. By using our landing pages, we see typical conversion rates from 15-20%+.
The HOTH PPC process was built the most important thing: Conversions. For our lead generation campaigns, we only allow the usage of our landing pages since they are built to convert users into leads. When using our landing pages built for the campaigns we can make quick changes to the content, split test headlines, add elements if needed, and build out custom tracking with ease. In our testing, sending traffic to most websites convert often at 3% or less. By using our landing pages, we see typical conversion rates from 15-20%+. Do you do remarketing?
Yes, as long as you have 100 unique visitors to your website in the last 30 days and it is connected to your Google Ad account for over 30 days. You can learn more here.
faq's
Yes, we do. We will just need your 10 digit account ID. Once we have your Google Acct. ID we will request access.
We created a PDF with the order inputs for PPC,check it out here.
We require a minimum of $1,000 because there is a lot of testing we must do with PPC. Some of the variables we test are Keywords, Split Testing Ad Copy, Offers, and Landing Pages.
Also, an ad spend below $1,000 typically will not allow us to get enough traffic to produce enough leads or sales. Resulting in a negative ROI (Return On Investment) for the client.
To see the expected results in the first 90 days, book a call now with your account manager to have a custom report built.
PPC is best suited for:
1. Businesses who are already generating consistent sales
If you are not getting consistent sales, you should use organic or free methods to confirm product-market fit before trying to scale with PPC.
2. Businesses that can spend a minimum of $1,000 per month in Adspend for full lead gen campaigns.
In order to get enough data, you need to spend enough. However, we do offer call-only and retargeting campaigns at a minimum of $250 ad spend.
3. Businesses that can commit to at least 3 months
The launch phase of a campaign is the most important as we find the keywords that are converting and optimize the campaigns. You’ll want to stick around for at least 3 months so we can hone in the campaigns.
If you don’t have a Google Ad Account, you can set one up here.
We do not accept niches that are against Google’s Advertising policy, found here. Additionally, we don’t accept advertising on PPC terms (i.e. we won’t run ads for you to get PPC clients) as it would be a conflict of interest for us.
You can be involved as little or as much as you like, but the businesses that take an active role in communication work best. We’re here to do all the hard work, but the more you communicate with us, the better we can optimize your campaigns!
ur production team is responsible for campaign setup. They’re a network of highly vetted, trained, and trusted team members who work around the clock and are worldwide. That’s how we keep our prices low and allow for quick campaign setups. All strategy and management of campaigns are managed by our in-house PPC team.